online marketing
rombo a
Search Engine
Marketing
when your customers
come searching for you,
be somewhere to be found.
rombo b
Web Media Content
Creation
Does any body care what
you're talking about?
offline marketing
rombo a
Experience Brilliance
Ideas that make your
customer's experience
buzzworthy
rombo b
Word of Mouth
Free Advertising and
promotion - What the
"buzz" is all about.
rombo f
Media Marketing
Making your brand "Famous".
rombo grande home
SUBTITLE
We are a marketing firm that specializes in making sure that your brand is worth talking about, then getting people to talk about it.

We believe in winning with brains not brawn. That is, kicking the crap out of your competitors by doing things they'd never even consider doing. Out thinking them, not out spending them is the key.

We don't execute elaborate advertising campaigns or expensive marketing strategies, but we enable
you to do it if you so choose. We have a simple process identifying marketing problems, understanding why
they exist, and creatively finding easy and affordable solutions for those problems.
our people
VON HARDEN
"Bright Ideas" / Marketing Director
B.A.- Marketing, Florida A & M University
CRYSTI SINGLETON
The "Miss Congeniality"
Director of Relationship Management
B.S.- Business, University of Southern California
M.B.A.- Indiana University
KARMEN TUCKER
The "Geek"/ Technology Director
B.S.- Computer Information System, Florida A & M University
M.A.- Computer Information System, Michigan State University
TELLIS BETHEL
"Sherlock"
Director of research and information
B.A.- Marketing, Clark Atlanta University
M.B.A.- Indiana University
CRAIG GLEE
The "Brain" / Director of Operations
B.S.- Finance, Virginia Polytechnic Institute
M.B.A.- Duke University Fuqua School of Business
Search engine marketing
Community focused Google Adwords
pay per click campaign development
and management.
Web media content creation
Developing fresh, relevant, and
creative content that resonate with
your customers for your websites,
blogs, newsletters, etc.
Experience Brilliance
Create an experience for your
customers that encourage word of
mouth marketing and make you
standout in a mundane world of
"business as usual"
Word of mouth marketing
Giving your customers a reason to
talk and facilitating the means for them
to do so. The absolute best promotion
your brand can get, hands down!
Media marketing
Creatively capturing media attention
and creating unique media
opportunities to benefit your
marketing.
img
Customer relationship management plan
Google adwords campaign management
Brand experience assessment and plan
Website assessment, analysis, and plan
Customer service assessment and plan
Content and Media Development
Site tour development and audit
Customer service process audit
Keyword research and analysis
Blog development and plan
Local partnership planning
Competitor assessment
Word of mouth plan
We specialize in working primarily in the travel and education industries, and with small businesses; specifically
with schools, hotels, and neighborhood brick and mortars (restaurants, boutiques, professional practices, etc.).
Why? Because those are our passions. They are areas where we have in-depth knowledge of, and experience
with, both the customers and the services provided. We also have a genuine interest in the well being of the people
benefiting (or not) from the experience of these services.... And that's no corporate sales speak.
Schools
Colleges and Universities
Independent Schools
Charter Schools
Public School Districts
Preschools
Problems that we solve for Small businesses
Customer service
"We get too many parent complaints and poor feedback"
Customer service policy / management
Marketing
"We're open(ing) and no one cares" (Grand openings)
SEM campaign
Media creativity
"We need to make sure students / families return next year"
Loyalty / appreciation programs
Communication plan
"We need friends that can help us"
Local Partnership strategy (Non-profits, companies, etc)
Trade show planning
"Families can get the same experience at another school"
Customer experience improvement plan
"How can we get our community involved" (content & activity)
Event planning
Headmaster's / Director's/ Principals Blog
Contests
Facebook / linked in strategy
"What can I do to best showcase my school"
Open house strategy
Site tour audit
Branding
“How can we improve our brand image (visual)
Collateral design (logo, brochure, website)
Problems that we solve for hotel
Customer service
"We get too many complaints and poor feedback"
Customer service policy / management
Marketing
"Our online presence sucks; people cant find us on Google"
SEO / website and web content optimization
SEM / Google ads pay per click campaign
"We’ have big new and no one knows (or cares)"
Media creativity / Publicity
"Sure, people come by, but they don’t come back"
Loyalty / appreciation programs
communication plan
"We need friends that can help us"
Local Partnership strategy (associations, businesses)
Local network development
“Honestly, our customers will get the same experience from competitors”
Differentiation plan
Customer experience improvement plan
“How can we get our community involved” (content & activity)
Event planning
Owner’s Blog
Contests
Facebook / linked in strategy
“What can I do to best showcase my services/products”
Open house strategy
Free trial / Sample plan
Branding
“How can we improve our brand image (visual)
Collateral development (logo, cards, brochure, website)
Hotels
Motels
Bed and Breakfast
Extended Stays
Condo Hotels
Small businesses
Medical practices
Dental practices
Restaurants
Day spas & salons
Legal practices
Clothing boutiques

Problems that we solve for hotel
Customer service
"We get too many complaints and poor feedback"
Customer service policy / management
Marketing
"Our online presence sucks; people cant find us on Google"
SEO / website and web content optimization
SEM / Google ads pay per click campaign
"We’ have big new and no one knows (or cares)"
Media creativity / Publicity
"Sure, people come by, but they don’t come back"
Loyalty / appreciation programs
communication plan
"We need friends that can help us"
Local Partnership strategy (associations, businesses)
Local network development
“Honestly, our customers will get the same experience from competitors”
Differentiation plan
Customer experience improvement plan
“How can we get our community involved” (content & activity)
Event planning
Owner’s Blog
Contests
Facebook / linked in strategy
“What can I do to best showcase my services/products”
Open house strategy
Free trial / Sample plan
Branding
“How can we improve our brand image (visual)
Collateral development (logo, cards, brochure, website)
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testing
Wednesday, April 14, 2010

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